I highly recommend finishing the panel discussion on a high note with a very clear call to action. It is this “final thought” that creates clear takeaways for the audience and positions you and your company as a resource. Here are some things to consider.
Promoting the panel discussion is not just the responsibility of the event organizer. As a panel moderator or as a panelist, you can help promote the panel to a wider audience, encourage them to attend, engage with the attendees, and follow up after the panel discussion is over.
At some point during a panel discussion, the panel moderator will turn to the audience and ask for questions. Most folks call this “Audience Q&A” where the moderator takes questions from the audience via text, question card, open microphone, or Oprah-style, depending on the event.
To facilitate a meaningful audience Q&A session, try these techniques.