Wondering how the heck you can subtly promote yourself during a panel discussion? You don’t want to be too pushy or too salesy BUT there is a reason you said “yes” to the request. Perhaps you are looking for more visibility, awareness of a new product/service, or organization (whatever “it” is!).
Regardless of the reason you want to shamelessly promote yourself or your company, DON’T do it! There are ways to get the point across without you having to shamelessly promote “it.”